Every girl wants to feel like a Queen on her wedding day, which is why creative daydreamer Leena Mistry brings to you the ultimate luxury beauty and stationery service, Ratanji Rani.
Ratanji Rani is a bespoke company offering beauty treatments and stationary products to tailor to individual needs, a new business concept presenting a total package for any occasion.
Founder of Ratanji Rani Leena Mistry explains the businesses unique selling point, “There are two elements to Ratanji Rani. I am a mobile therapist around South East London. I mainly offer home treatments for holistic massage, facials, manicures, pedicures and shellac nail treatments, but I also get booked for pamper parties, weddings and small events”.
She adds, “The second element is the stationery side. I create handmade wedding stationery, from ‘save the date’ wedding invitations, to the actual day stationery. It’s evolved wonderfully as I create handmade pieces for occasions such as birthdays, Christmas, Diwali and Rakshabandhan”. Leena is all about standing out from the crowd and therefore prefers working on a one to one basis with her clients.
Ratanji Rani is more than just a name, Leena explains how she came up with it, “The name is in honour of my grandparents, Ratanjibhai & Rattanben Mistry, but funnily enough I also inherited the ‘Rani’ name. Growing up we all used head up to Wolverhampton as a family. Being teenage girls we’d always take our time getting ready or doing the ‘usual chores’. My mum and aunty would always be telling us to hurry up and they’d always use the term ‘ranio’ – chalo ranio jaldi kar (come on queens, hurry up) or ‘oh ready thaigia ranio’ (oh you’re finally ready queens)”.
She continues, “A running joke. When you put all the girls together we just used to gab and never get stuff done, so the term ‘Rani’ meaning queen always stuck. I didn’t really have to think about the name when I knew I wanted to start-up, it was a natural choice to take my grandads name and team it with Rani”.
By the time the website was up Leena sadly lost her grandmother Ambaben Govindbhai Mistry, in honour of her memory she decided to split the wedding element and named it Ambas’ corner.
Starting her own business has been a passion of Leena’s for as long as she can remember and has seen her idea develop into a much bigger achievement. Artistic and a natural people’s person Leena studied hard to improve her skills as a designer and therapist.
During college and University Leena took evening classes to gain her therapy qualifications. Fascinated by old traditional methods of crafting she has also attended workshops on letterpress and bookbinding, skills that she can now use for her stationery products.
The website was the start of a successful future for Ratanji Rani, but Leena had no idea how to set up a webpage so she turned to a brilliant web developer and friend Dhawal. Having lots of ideas as to how she wanted the site to look and what she wanted to represent, Leena worked with Dhawal to eventually launch ratanjirani.co.uk in April 2012.
It seems Ratanji’s stationery appeals to a vast target audience, including those getting married wanting custom made invites, place cards and table décor. As well as greeting cards for family and friends or seasonal products such as handmade Rakhis’, Christmas gifts, Easter cards and Diwali cards.
However, Leena finds her beauty clients are mainly busy mums and young professionals, she says, “Its so much easier for them book me in to pamper them in the evenings once they are back from work or put the kids to bed and not have to worry about rushing to get a salon before closing time they can have wonderful treatments in the comfort of their own home”. As the company is online it only takes a few clicks to book a slot with Leena to be pampered or arrange a meeting for the stationery packages.
Promoting the company has mainly been through social networking or word of mouth. She says, “My amazing and very supportive husband, family and friends always name drop and help promote where they can. I have attended local fairs to sell my stationery during seasonal periods and I’ve also done some voluntary therapy work”.
The company models itself on delivering a service which is fit for a Queen, Leena says, “I believe in being able to use natural products such as beeswax and shea butters. It’s much kinder to the skin, than some of the pre-blended, preservative filled options available for the beauty side. For card crafting, I prefer to pay a little more and source suppliers who offer a really good quality base product”. You may be paying a little more than on the high streets but Ratanji Rani products are made to perfection.
Passion isn’t the only reason Leena puts her heart and soul into her business, as she admits it is hard work and long hours, nevertheless she says, “I really enjoy creating and crafting. I also find the beauty side very therapeutic for me, its lovely being able to create a calm when massaging or chatting away while doing manicures”.
Aiming to expand and grow the Ratanji Rani name Leena says, “I want to continue to learn and develop and create beautiful things for people. Quitting the day job is definitely on the list”. Although her current job is inspirational for her business, Leena has too much creativity to spend working in accounts. Ratanji Rani services hopes to be available nationwide and supply stationery internationally.
Her advice for any savvy business newbies is, “It’s hard work but if its something you love never give up on it. Always stay true to what you believe in, no matter what others in the same industry are doing”.
Interested in feeling like a Queen for a day get in touch with Leena via email email@example.com alternatively visit www.ratanjirani.co.uk or www.homebly.com/ratanjirani for treatment bookings or stationery queries.
(Images original by Leena Mistry – Rakhis, Invite, Lip Balm)
(Image original by Jason Read, Photographer – Massage )